Tesla Uses Bunkspeed Software To Launch Roadster Sports
 LOS
ANGELES, CA, Jan 15, 2009 - Bunkspeed, developer of the world’s fastest 3D
rendering technology for design, engineering, and marketing, announced today
that Tesla Motors is using HyperShot and HyperDrive for the creation of all
launch imagery of their all-new Tesla Roadster Sports Edition. This vehicle
is being launched this month at NAIAS 2009 in Detroit.
Roadster Sports
When Tesla Motors was presented with the unique opportunity to secure a
booth at this year’s Detroit auto show, the company decided to use this
event to launch their new roadster in a completely distinct way. The company
decided on an all-virtual launch of their car which will become available in
the spring of 2009. Considering the short amount of time to prepare for the
event, the design and marketing team at Tesla Motors was looking for a quick
and efficient way to create photographic images of the highest quality from
their 3D digital data. Bunkspeed's HyperDrive and HyperShot were the obvious
choice.
“The Bunkspeed tools integrate seamlessly within Tesla’s workflow. We
make quick decisions on digital models and want to carry the use and
interaction with digital models for interior and exterior work through the
entire design process,” says Franz von Holzhausen, Chief Designer of Tesla
Motors. “I personally use HyperShot on my MacBook Pro. I love how quickly
and easily I can evaluate the design in real-time with photographic
quality.”
“As the pressure increases to be more efficient in today’s economy, car
companies worldwide are looking into new ways of launching their products.
Tesla Motors has adopted Bunkspeed's software tools into their design and
marketing process to create great images in a very short amount of time,
while maintaining the highest level of quality,” says Michael Check,
President of Bunkspeed's Automotive and Transportation Division. “This adds
up to significant cost savings without any compromise in quality and
flexibility.”
To learn more about the Tesla Roadster Sports Edition and their use of
Bunkspeed's technology, visit Tesla Motors’ booth at the NAIAS 2009 in
Detroit from January 11-25.
About Bunkspeed
Bunkspeed is a leading global provider of 3D computer graphics software
and services for design, engineering, and marketing. Headquartered in Los
Angeles, California, our advanced technologies leverage digital assets and
contribute to enlightened decision-making and communication in the design
process. Our clients gain a cost effective way to deliver stunningly
realistic sales and marketing imagery, and realize significantly reduced
product development costs. Founded in 2002, Bunkspeed's impressive list of
customers now includes many of the major automotive manufacturers, Fortune
1000 product manufacturers, and major industrial design companies including
Honda, Nissan, Ford Motor Company, Chrysler, Pininfarina, BMW Designworks,
Porsche Design, Kohler, Dell, Microsoft, Nokia, IDEO, frog design and SMART
Design.
For more information, visit
www.bunkspeed.com.
About Tesla
Tesla Motors develops and manufactures all-electric, zero-emission
vehicles with exceptional design, performance and efficiency. The Roadster,
which conforms to all U.S. and E.U. safety and durability standards, is the
only highway-capable production electric car for sale in the United States
and Europe. With a 0 to 60 mph acceleration of 3.9 seconds and a 14,000 rpm
redline, the Roadster delivers super car performance with far more energy
efficiency than compact hybrids. Tesla also plans to begin manufacturing a
four-door, five-passenger, all-electric, zero-emission luxury sedan in 2011.
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